Notes are as the name states. These are short pieces for us share the signals and possible trends that may be part of a larger report. We've been seeing a pattern for the past few months. While many see this as Nike's correction back to the
Adidas is eating it up now. Their commitment to the sport of running is turning heads. Extra thanks to Sebastian Sawe's sub 2. They'll be eating on this for a while. The one thing I found is that the running community is that's filled
Runner Aesthetic I've seen posts about fashionable running attire recently. Like it's a new thing. But I always thought that was the move. Running shoes have been part of an aesthetic for a while now. I know I bought my fair share of running shoes for
Nike's tone-deaf poster has garnered a backlash amongst runners across social media, and the running companies are hopping on board. From small run clubs to shoe companies to hat makers, they're all taking advantage of Nike's misstep. Easy ad choice to make for a
I hadn't heard the term "adumentary" until I browsed the comments of the HYPERLYTE Liquid Performance Hans Troyer documentary. This isn't a new thing. Advertising and non-fiction video have been together for a while. It's just usually a sponsorship or ad placement.
A few years ago, I could see this being seen as a little tongue in cheek, if not a bit lame, joke. I think the United States is a bit tired of even the slightest bullying. The unease of the U.S. and the world isn't the time